Marketing on social media in 2018 is critical to a company’s success. But marketing guru Dave Conklin has discovered that the majority of businesses in Augusta have yet to maximize the potential of social media marketing.
Dave from https://conklinmedia.com/ specializes in helping his clients grow their online presence and achieve huge growth figures by providing tailor-made strategies that they can act upon.
One of the most common reasons for not trying it, Dave discovered, is that businesses believe it’s too expensive. Well, he’s here to tell you different because it’s possible to market on social media without breaking the bank.
Here’s how to do it.
Target What You Need
Dave believes that businesses often fail because they try to target every possible social media network. Focus on targeting the social media networks where your audience hangs out.
For example, you always need to use Facebook because it’s estimated that 79% of US Internet users regularly use Facebook, so there’s no avoiding it.
But think about whether you really need Twitter and whether Instagram is really where your audience is.
It all comes down to one thing: knowing your customer.
But What about the Death of Organic Reach?
Noticed that your posts are no longer getting seen like they used to?
That’s because marketing on social media is all about paying to play. Back in 2014, a page with 500,000 likes may only reach 2% of their followers, according to one study.
But there are things you can do to counteract this.
Dave says one tactic is to produce more specific content. Concentrate on content that isn’t salesy yet convinces your target market to click on it. The more they click the more you’ll show up in their feeds.
Start changing your content marketing campaign.
Try Out Basic Social Media Advertising
Did you know that social media ads need to only cost $5 per day?
It’s true. Dave used his homepage URL as a test and he saw spikes in traffic on just $5 a day. Of course, it’s not as easy as that. You need to experiment and not every ad is going to be a winner.
But Dave says the key to making these low-cost ads work is to know your target market down to a “t”.
Is It Possible to Scale?
Scaling is perhaps the most controversial issue in the entire business. It’s not as easy as you might think to increase your spend on social media marketing and claim a better ROI.
The key is to get lots of working ads that connect to your content. Most ads will have a ceiling when it comes to scaling because all scaling means is that your marketing efforts are reaching a larger audience faster.
You need to vary, says Dave.
Last Word – A Crash Course in Social Media Marketing
These are the basics of negating the simplest problem regarding social media marketing. Begin experimenting today and go out of your way to learn more about the art of getting seen on social media.
Yes, you will have to spend money. But at just $5 per day there’s no reason why you can’t make this work.
How are you going to get involved in social media marketing?